[Photo — Maison Aroma product]
D2C fragrance
Maison Aroma
3.1×ROAS at launch
Identity systems that compound.
Positioning, naming and messaging before we design a pixel — then an identity system that stays consistent from the logo to the last ad.
[Photo — identity system]
What's included
Everything in one scope.
[001]
Positioning
Who you are for, and why they should choose you.
[002]
Naming & messaging
The name, the voice and the lines you lead with.
[003]
Visual identity
Logo, colour, type and the rules for using them.
[004]
Brand guidelines
One reference so every team stays on brand.
Results
30+Brands launched
How it runs
Three steps.
Step 1
Discover
Market, competitors and customers, before any design.
Step 2
Define
Positioning, name and messaging agreed in writing.
Step 3
Design
The identity system, built out and documented.
Brand & Strategy work.
All Brand & Strategy projects[Photo — Najd Coffee Co. store]
Brand & Shopify
Najd Coffee Co.
+180%Online orders
Ready when you are
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